THE RICHES ARE IN THE NICHES
The riches are in the niches. Thank you
+David Wood for continuing your
One of the great take aways I got was that the more targeted
your market is and your marketing is, the better. There
are people out there in the world that are searching for
what you have to offer.
1. Target your Market
2. Listen to your customers. Really
3. Control Production Costs
4. Control Distribution Costs
5. Some Apparent Losers are worth keeping (some products you have might not be right at the moment, but their day will come)
6. Prune your portfolio ( of products) ruthlessly
'1. Meet their unique needs. The benefits you promise must have special appeal to the market niche. What can you provide that's new and compelling? Identify the unique needs of your potential audience, and look for ways to tailor your product or service to meet them.
2. Say the right thing. When approaching a new market niche, it's imperative to speak their language. In other words, you should understand the market's "hot buttons" and be prepared to communicate with the target group as an understanding member--not an outsider. In addition to launching a unique campaign for the new niche, you may need to alter other, more basic elements, such as your company slogan if it translates poorly to another language, for example.
3. Always test-market. Before moving ahead, assess the direct competitors you'll find in the new market niche and determine how you will position against them. For an overview, it's best to conduct a competitive analysis by reviewing competitors' ads, brochures and Web sites, looking for their key selling points, along with pricing, delivery and other service characteristics.'
So here's the million dollar question, what is your niche?
can you answer in 6 words or less?
let me know!
Hope this was helpful.
Blest,
Saul
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